IS YOUR BRANDING HELPING YOUR COMPETITION TO SUCCEED?
4 SECRETS to use your branding to create more effective marketing PLUS
KEEP READING to find out how to save on a Rack Card Design!
Tap Into Emotion
Trusted brands cultivate relationships through experiences that trigger emotional responses – meaning your brand should appeal to clients by identifying and engaging your target market. Brands are designed to influence feelings; those feelings translate into buying behaviour. Passion for your brand creates action to buy and buy again.
A loyal customer is typically a happy customer. They will repeat their patronage as your business provides a product/service that elicits emotions. People typically buy based on how a brand makes them feel or who it makes them become.
Give it personality
There is no business quite like yours. Your marketing challenge is how to run with what makes your small business special. Capture and convey your business story, via your brand, by adding presence and personality.
Modern marketing has become so social, it is ostensibly a popularity contest. With a myriad of digital channels of brand chatter, it's the consumer conversation that counts. Tell your brand story consistently, to rise a cut above the competition by giving people something to talk about.
It's no secret. Branding is tricky.
Even though your business may be small, it is nonetheless a brand. Your brand is the ambassador of your business thus carrying a hefty responsibility in representing your business.
To start unravelling the mystery of marketing, evaluate your brand objectively. Jump over to the other side of the fence and view your business from another point of view (your client). Be honest. Would you be interested?
The first, and most crucial, step to attract business, is crafting a magnetic, memorable brand. Once your brand clearly, and distinctly, communicates your business, you are poised and prepared to focus on launching marketing strategies.
Image is Everything
In an era ruled by brands, image is everything. Consider this: visuals are processed 60,000 times faster by your brain than text – which translates into the necessity of designing a logo that defines, and differentiates, your business. But, keep it simple. Clutter and confusion do not serve your brand well. With the multitude of brand choices, keeping up with the competition requires resources and skill to garner attention. Be unique!
Appropriate, professional branding is crucial for longevity. Why? Branding encompasses more than a logo and tagline. Your brand permeates your business culture both internally and externally. In business, the goal is to out sell your product. Thus, your brand should be a source of pride and exude prowess.
Consistency is key.
In order to establish strong, long lasting connections you need to demonstrate small business leadership by continually creating awareness in marketing the value and benefits of your brand. This is done by polishing the perception of quality by building authentic connections with your target audience.
A proactive brand is a successful brand. Create quality, value, trust. The most powerful, respected brands radiate courage, character and conviction. Give people a reason to believe in your brand – for now and for future growth and prosperity.
Feeling lost? You're not alone!
What would it feel like to know you have a plan for the next six months or year that will keep your branding consistent and your marketing up to date with the least possible effort from you? What could you do with that extra time and all that relief?
BOOK A RACK CARD DESIGN TODAY AND SAVE!
Now is when you need to be peoparing for the summer season GET YOUR LOOK RIGHT AND SAVE!
10% OFF A RACK CARD DESIGN IF BOOKED BY MAY, 2020
Down payment must be received and booking agreement signed by May 31, 2020.
Contact us today and let's get started, it's never as difficult as you think it will be and it's even easier with the help of a team who is experienced and as passionate about your business success as you are!